Do
Visitors Recognize Your Site At A Glance?
Branding means that
all the products in your business have a similar look and feel so
that anyone, even glancing at the package, knows it is yours. This
can be done through color, shape, fonts and a logo or a theme that
runs throughout.
A logo is one of the first steps of
branding. It radiates out the essence of your business. It may contain
your elevator speech or a benefit tag line. Having a logo that expresses
who you are and what you are doing is the cornerstone of branding.
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